MARKET RESEARCH
The identification and implementation of a planned market research system per year. The development of research related to customer satisfaction, image and positioning, market segments (profile, needs), readership, perception of customer service quality and other marketing needs. Support in the design and implementation of the action plan to follow with the results of the investigation, support and monitoring studies to measure results after the application of the strategy.
Through qualitative and quantitative research methods know:
•Preference trends and consumer buying behavior.
• Opinion and impact on campaigns.
• Discover the changing needs of the market and the use of products.
• Develops products adding value to them.
• Improves processes by monitoring customer satisfaction.
• Develops the expansion strategy based on the geographical evaluation of the areas of
distribution.